The Business Performance Group

How about a company that absolutely guarantees it will increase the effectiveness of your sales staff, or your money back?   I have discovered just such a business:  The Business Performance Group, and its founder Tim Huffaker.  We have investigated the practices of The Business Performance Group, and the way the company treats its clients.  As a result, I am proud to endorse The Business Performance Group as Gephardt Approved.

Tim Huffaker and his staff guarantee that they will take a business sales staff and teach them how to do what is humanly possible.  “We get sales people to the next level…a level the boss can’t take them.”   Tim says he doesn't simply teach.  He described to me what seems more like a process.   The process begins with teaching sessions, but The Business Performance Group continues with salespeople for an entire year, reinforcing what is taught, and coaching the skills of his program.

 “I live my life vicariously through my clients. If they’re not successful, then we ought not to be in business.”

“And it works,” says Tim.  “Anything will work if you have the right formula.  And we have the right formula.”  In fact, Tim says, in the 11 years he and his staff have been teaching and coaching, only one salesperson did not meet the goal of being the best year ever for that salesperson after his 12 month program.  So, Tim says, his staff kept working with that salesperson until he, too, met the goal.   “They are simply going to have increased sales.  It doesn't fail.”

Tim Huffaker says he’s like a proud father.  “I live my life vicariously through my clients,” he says.  “If they’re not successful, then we ought not to be in business.”

Tim says his program goes way beyond one day sales seminars, books, or CD’s.  His is an on-going approach of teaching communication and relationships.  “Lots of people are exposed to sales techniques, but they are not left with any discipline,” says Tim.  “They go back to their old jobs, doing the same thing, forgetting what they learned.  But we are able to follow up and coach until the sales staff realizes the success of the new skills they have learned.   It’s like rain onto parched earth, it runs off.  We till the ground so it can soak in with weekly coaching.”

Tim says he has compiled 120 principles and skills of sales that he takes the time to impress on any companies’ sales staff.   His confidence in the program comes in his company guarantee:  “If sales do not increase to exceed the cost of the training, I will refund the difference.  But I’m not worried about it.  My companies are reporting their best years ever for sales during and after the training.  Despite the recession, one sales person we coached, for example, is generating more sales today than the whole company did 4 years ago when they first signed with me.”

Tim has six coaches who work with him.  He says each one must practice in the sales laboratory.  “I require my coaches to sell every day.  The things we train we must be able to do.  My coaches must be great sales people and they must be great trainers.”

So, there you go:  The Business Performance Group.  Now you know what I found out about this company.  You know what I know about how they treat their clients.  And, now you know why I am proud to endorse The Business Performance Group as Gephardt Approved.

--Bill Gephardt